Guide
Naming a beauty & fashion company
Beauty and fashion names are worn. They sit on a label, a bottle or a shopping bag, and they are judged by how they look as much as how they sound. The names here have shape on the page and a little charm in the mouth.
This guide is being written. Here is what it will cover.
- A name you can wear: shape, length and lettering
- French, Italian and invented: borrowing with care
- One name for a range, or one per line?
- Packaging tests to run before you choose
- From name to first collection
Beauty & Fashion names in the catalogueHow names are chosenName my business