Guide
Naming a business & professional services company
Advisers, agents and consultants sell judgement, and a name is the first evidence of it. The names here sound capable and personal, the kind a client is comfortable recommending to a colleague.
This guide is being written. Here is what it will cover.
- Sounding like a person, not a building
- Names for agencies, consultancies and personal brands
- The referral test: can a client say it to a colleague?
- From name to letterhead to website
- Final checks
Business & Professional Services names in the catalogueHow names are chosenName my business