Guide

Naming a food & drink company

A food name has a simple job and a hard one: it has to make somebody hungry. The best of them do it with a picture, a pun or a promise you can taste, and they still read well on a fascia across the street. This is the largest shelf in the catalogue, from a $119 grill to a burger room for the red carpet.

This guide is being written. Here is what it will cover.

1. Name the appetite, not the menu
2. Puns that last and puns that wear thin
3. Signs, boxes and delivery apps: where a food name is read
4. One site or a chain: choosing for growth
5. A checklist before the fascia is ordered

Food & Drink names in the catalogueHow names are chosenName my business