Guide

Naming a health & wellness company

A clinic, a gym or a vet's practice is chosen by people who are worried, tired or hopeful, often all three. These names are warm without being soft and clear enough to say over the phone to a receptionist.

This guide is being written. Here is what it will cover.

  1. Calm, not clinical: setting the tone
  2. Names for practices, products and platforms
  3. Pronunciation and the phone test
  4. What to avoid in medical naming
  5. Next steps before you register a business