Guide

Naming a home & lifestyle company

Home and lifestyle names have to feel like somewhere you would want to live, or something you would want in the house. The names here range from a construction group with a grand idea to a shop for small gifts.

This guide is being written. Here is what it will cover.

Warmth and scale: matching a name to the business
Names for builders, agencies and shops
The signboard test
Growing from one site to many
Before the first sign goes up

Home & Lifestyle names in the catalogue How names are chosen Name my business