Guide

Naming a retail & consumer products company

A product name lives on a shelf among competitors, and it has about a second to be noticed. The names here are friendly, easy to repeat at a till and quick to recognise on a pack.

This guide is being written. Here is what it will cover.

1. The one-second shelf test
2. Naming a single product versus a range
3. Names that travel online and in a shop
4. Pack, price point and the weight of a name
5. Before you print the first label

Retail & Consumer Products names in the catalogueHow names are chosenName my business