Guide

Naming a technology & software company

Software names have to survive two audiences: the engineer who will type them a thousand times and the buyer who hears them once on a call. The ones here are short enough for a command line and plain enough for a board meeting, and none of them leans on a dropped vowel to seem modern.

This guide is being written. Here is what it will cover.

Why most software names sound alike, and how to step out of the queue
Coined, real-word and compound names: what each costs and buys
The .com question for software companies
Saying it on a sales call: the one-hearing test
A short checklist before you commit

Technology & Software names in the catalogue How names are chosen Name my business