Guide

Naming a travel & hospitality company

Travel is sold on anticipation. These names suggest a journey, a welcome or a view, and they are built to be said by a guest recommending a place to a friend.

This guide is being written. Here is what it will cover.

Naming for anticipation
Place names, coined names and borrowed words
How a name reads on a booking platform
Hotels, agencies and apps: different jobs
Checks before you launch

Travel & Hospitality names in the catalogue How names are chosen Name my business