Phisitor

The hardest appointment to get is often the one you need soonest. Phisitor is a name for the platform that makes it easier: a place to find a physician who is free, book online and meet on a screen from the kitchen table. The word does the explaining. Physician and visitor fold into each other, and what comes out is a doctor who calls on you rather than the other way round.

The main sketch shows exactly that, and calmly. A living room in pale blue and cream, a laptop on a wooden table, a doctor in a white coat smiling from the screen, and above it all 'Care, Wherever You Are.' It is the right register for health, warm without being chatty. A name in this sector has to sound as though it reads the notes carefully, and Phisitor, with its textbook 'ph', carries a faint air of the lecture theatre.

The other idea is quieter and possibly larger. The concept pairs consultations with readings from wearable sensors, passed to AI-based monitoring software that follows a patient's health between visits and keeps the physician informed. A second sketch puts it on a wrist: a man checking a white smartwatch that reads 72 beats a minute, under 'Track Your Health. Know Your Body.' The logo is already halfway there. Its final r runs out into a pulse line, so the wordmark looks like a reading before anyone has taken one.