SinnersBurger

Nobody sins by accident. A sin needs a reason, and the reason has to be good enough to carry the guilt home. SinnersBurger is a name for the burger that supplies it: large, generous, dripping with cheese, and unhealthy in all the ways that matter on a Friday night.

The mascot settles the theology. It is a grinning burger with red horns, a pointed tail and a pitchfork, and above its head floats a glowing halo. That is the face of someone who knows exactly what they are doing and has already forgiven themselves. Beneath it runs the line "SINFULLY DELICIOUS", and on the wall of the sketched shop a neon sign reads "Eat & Repent", which at least puts things in the right order.

The sketches set the brand in a warm, dark room of brick and hanging lamps, with branded cups, boxes and sauce bottles crowding the counter. In the first, a chef gives an OK sign over a burger and fries. In the second, the chef has stepped out and the devil-burger has taken his place, as if the logo had started its own shift.

A name this cheeky belongs somewhere relaxed rather than polished: the place locals guard as their own and still take visiting friends to, across town, for the burger they will spend the next morning apologising for.