Be Clear Before You Be Clever.

Being Seen Is Easy. Being Remembered Is Rare.

Build for Memory, Not Just Attention.

Make Your Business Worth Remembering.

If You Don't Define Your Brand, the Market Will.

Own a Place in Your Customer's Mind.

Your Domain Is More Than an Address.

Choose an Asset, Not Just a Name.

Name the Business You're Becoming.

A catalogue of invented brand names, each with its .com, curated by Professor Brand. Three clubs, one standard.

Every name here passes six tests.

How names are chosen?
Diamond ClubAbove $10,000 · the fullest stories in the catalogue
Premium Club$500 to $10,000 · a page and a story for every name
119 ClubEvery name $119 · yours in less than 48 hours

How it works

  1. 1Check out from your basket on SellerHub
  2. 2Payment held in escrow
  3. 3Domain moved to marketplace custody
  4. 4Transferred to you; you confirm
  5. 5Payment released; wordmark files sent

How buying worksThe Professor replies within one business day.

Professor Brand in his armchair

The Professor

I invent names for a living and keep only the ones I would be glad to answer the telephone with. Each name here has a story, a spelling that survives being said aloud, and its .com. If one suits your business I will say so; if it does not, I will say that too.

Meet the Professor

Questions, answered plainly

What are the 119, Premium and Diamond Clubs?

Three shelves of one catalogue. 119 Club names are $119 each, fixed, and can be bought today. Premium Club names are priced between $500 and $10,000. Diamond Club names are priced above $10,000. Every name carries one listed price, the same for every buyer.

How are names chosen?

For a business, not for a catalogue. I begin with the sector, then the core of the business, then the product itself, then the language. A name that passes all four earns a place here, and every name also passes six plain tests, listed under How names are chosen.

Does the name come with a trademark?

No. A trademark can only be registered by an operating business, for specific goods, in specific territories, so no catalogued name can be pre-registered. Each name is screened for obvious conflicts before listing; a search in your own sector and territory is still your job, and I recommend a professional for it.

What exactly do I receive?

The domain registration, transferred to your account; an SVG wordmark with a colour suggestion; and the story and rationale for your own use. You own the .com and the wordmark.

How does escrow work?

You pay Spaceship SellerHub, the partner marketplace. It holds the payment while the domain moves to your account, and releases it to me only after you confirm.

How long does transfer take?

Less than 48 hours. The marketplace moves the domain into its custody, then into your account; you confirm; the payment is released.

Can I cancel?

No. Every sale is final: once a purchase is complete it cannot be cancelled or refunded, and once the domain is transferred to you, it is yours. Until the transfer completes, your payment is held safely in escrow by the partner marketplace.

Do you check names for conflicts?

Yes, for obvious ones: clear infringement of well-known marks and misspellings of popular domains are not listed. If a conflict comes to light after listing, the name is withdrawn. This screening is not a legal opinion.

Who is Professor Brand?

A fictional character who curates this catalogue and answers every enquiry in his own voice. The marketplace is run under a persona by design, and every transaction passes through the partner marketplace's escrow so your payment and the domain are protected at every step.

Can I negotiate the price?

No. Every name carries one listed price, the same for every buyer, and it is set for what the name can carry. Add it to your basket and buy it there; the purchase completes on Spaceship SellerHub through escrow, like every other.

Can I pay in my own currency?

Prices are set in US dollars (USD). Amounts shown in other currencies are for reference only, based on published rates, and may differ from the final amount charged. Payment is taken in USD on our partner marketplace, Spaceship SellerHub; the exchange rate applied and any foreign transaction fees are determined by your bank or card provider.